Amazon Enters UAE Car Rental Market; rates start from $12 per day

US tech giant Amazon is tapping into the UAE’s vehicle rental market with the launch of its online car rental services on Sunday.

Through its in-home services unit, the e-commerce powerhouse offers customers nationwide rental options for SUVs, hatchbacks and hatchbacks for a day to a month.

Services can be booked online through the Amazon Home Services page and are available to customers in Dubai, Abu Dhabi, Sharjah, Ajman and Ras Al Khaimah.

Amazon said customers who book can have vehicles delivered directly to the selected address within three hours of booking. No security deposit is required and rates start from 44 dirhams ($12) per day.

The tech giant launched its marketplace, Amazon Home Services, last year to allow customers to book certain on-demand services online, such as home cleaning and improvement, air conditioning cleaning, mobile repair, pet grooming, car washing and furniture assembly, as well as household disinfection. , pest control and moving services.

“We launched Amazon Home Services last year to provide customers in the United Arab Emirates with an easy way to book services from local service providers with the same ease as buying products from,” said Amine Mamlouk, director of Amazon for the Middle East and North Africa. .

According to Allied Market Research, the global car rental market is expected to generate $214.04 billion by 2027, driven by increasing on-demand transportation services and declining propensity to own a car among the millennial population.

The United Arab Emirates has one of the largest car rental markets in the Gulf Cooperation Council (GCC) region. Across the region, the market is expected to grow at a compound annual growth rate (CAGR) of 15.7% between 2020 and 2025, according to Mordor Intelligence.

(Writing by Cleofe Maceda; editing by Seban Scaria)

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Pamela W. Robbins