A service-oriented luxury car rental market


When you put “Italian” in front of things, it usually adds an element of luxury, status and class. An Italian wedding or Italian cuisine looks gorgeous and delicious, while Italian design or Italian influence is majestic and poised.

The same is arguably true for an Italian vacation. Sounds exciting, doesn’t it? Perhaps a trip to Rome to see the remains of the gladiators at the Colosseum, or to Florence for Renaissance art; maybe Venice with its majestic canals has always been your dream? And it all sounds so much better when paired with an Italian car, like a Ferrari or a Lamborghini.

Disclosure: This article is sponsored by Lurento. All views and opinions expressed here are my own. Check out our advertising guidelines to see why we’ll never steer you wrong..

Touch of class

We immediately took a liking to Lurento when we learned of their existence. They truly understand what it takes to complete a perfect getaway with friends or an important business trip with your associates. Lurento is a luxury car rental market. Their selection of luxury and sports cars is the best on the market and is available in many European countries. Lurento offers premium vehicles that you won’t find anywhere else to plan your destination, whether it’s for business or pleasure.

Lurento started in 2015 and its marketplace was launched last November. Founder Mihailo Dhoric, however, saw the need for more than just luxury cars. He wants customers to have a genuine connection and a meaningful experience. This is something that we really appreciated after meeting Dhoric and discovering Lurento.

“The market is very specific with a lot of players, but when it comes to the customer, there is no right solution,” he said. “That’s why we have full customer support and the cars are delivered 24/7, wherever they want. “

Those traveling on tight business schedules will certainly appreciate Lurento’s services.

“We are flexible on late returns and respond to almost any request,” Dhoric said.

Lurento can make arrangements for long term rentals, professional chauffeur services and other special occasions. Photo: Lrente.

Customer centric

Since renting an exotic or luxury car can be time consuming, Lurento has simplified and streamlined the process accordingly. It’s shorter with direct customer support, and everything is transparent. For example, Lurento customers receive everything in advance, from original photos of the car to prices. When it comes to renting an exotic, finding a reliable company, getting all the correct information, the lengthy booking process and high prices with brokerage firms can make the experience worse. Lurento negotiates the rates and all charges (extra miles, extra drivers, security deposit, etc.) so that there are no surprises and customers get the best possible price.

Lurento’s clientele includes all types of individuals, from vacationers and business executives, to athletes, celebrities and other notable personalities. Some customers just want to explore Europe at their own pace and enjoy the road. Others travel on business and want an element of performance and luxury for their trip. This diverse but unique clientele has given Lurento a specific advantage when it comes to providing top-notch service.

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“People expect premium service when they pay for luxury cars,” Dhoric explained.

Those who travel with their spouse on romantic getaways and the elderly enjoying their retirement also use Lurento.

“We never let anyone down,” Dhoric added.

Bentley flying spur
Lurento offers some of the best automobiles in the world, like this Bentley Flying Spur. Photo: Lrente.

World class cars

When it comes to selection, Lurento has everything from luxury vans and convertibles to sedans and sports cars. Their executive section includes the BMW 7 Series, Bentley Flying Spur and Maserati Quattroporte, among others. Lurento’s sports car section will really spark your imagination, especially if you love Ferraris. Cars like the 458 Italia, F12 Berlinetta, and LaFerrari are available, and some Ferrari models can even be rented if you’re under 21.

Top speed, power and acceleration times are listed for each car offered by Lurento. Clicking on the image brings up a page that displays additional information about the performance of that particular car. Lurento also has a large network of partners in Europe, so even if the car you want isn’t available, you can often get the same model or a similar alternative.

The reservation process is safe for customers and suppliers and is an essential part of Lurento’s mission. Every vehicle listed on Lurento has an included Supplier Rating, based solely on customer reviews, so you know in advance what to expect.

“The reservation process is completely secure for you, your event or your group,” said Dhoric.

Whether it’s driving a Ferrari through the Italian countryside, crossing the German Autobahn in an Audi R8 or touring London in a Rolls Royce, Lurento is there for you when you need car rental service. luxury in Europe.

“We have the best selection of vehicles and transparent pricing,” said Dhoric. “Instead of searching online and spending time emailing and calling, you have Lurento.”


Pamela W. Robbins

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